MotoGP: Valentino Rossi prepares to land in the Metaverse

Valentino Rossi prepares to land in the Metaverse. An agreement between VR46 and The Hundred company has resulted in the birth of VR46 Metaverse, a joint venture launched with one clear objective, or rather to create a virtual platform where fans can meet with the nine-time world champion, or rather his avatar.

Rossi: "An exciting adventure"

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"Entering this sector is a really exciting adventure that I’ve chosen to take on in a structured way, together with high-level partners”, comments the nine-time world champion. “I love the idea of being able to reach fans all around the world, offering them the VR46 atmosphere and excitement using new technologies, and I think that this project represents a very important step for the brand.”

Valentino moves with the times

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VR46 Metaverse will try to recreate, within the virtual world, a global platform dedicated to the Doctor, the VR46 Racing Team and the Academy, on which the #46 fans can meet. Initial content will be published later this year.

Valentino is just the latest in a series of stars to delve into the Metaverse, following in the footsteps of PSG player Marco Verratti, Paris Hilton and Snoop Dogg. A decision that demonstrates the Doctor’s desire to keep up with the times, considering that, according to some estimates, 25% of the world’s population will be spending at least one hour a day in the metaverse by 2025, as they explore new interests.

Translated by Heather Watson

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